Growth and competitive strategy in 3 circles.

Format:

Book

Contributor:

Open Textbook Library, distributor.

Series:

Open Textbook Library.

Open textbook library.

Language:

English

Subjects (All):

Marketing--Management.

Marketing.

Corporations--Growth.

Corporations.

Strategic planning.

Marketing--Planning.

Physical Description:

1 online resource : illustrations.

Updated irregularly.

Distribution:

Minneapolis : Open Textbook Library.

Other Title:

Growth and competitive strategy in three circles.

Place of Publication:

Arlington, Virginia : Saylor Academy, 2012-

System Details:

Mode of access: World Wide Web.

text file

Summary:

"The 3-Circle model was developed over the past several years, initially in strategic planning for a university graduate program and in an executive MBA course designed to integrate the concepts of marketing and competitive strategy. Over the course of time, the 3-Circle model has been successfully used by hundreds of organizations throughout the world in establishing and growing their market positions. Many of the case examples in this book demonstrating applications of the 3-Circle model applications are from executives who have attended executive education training at the University of Notre Dame. The development of competitive strategy is difficult because there are a lot of moving parts, as well as hundreds of frameworks, that might potentially guide the effort. Executives appreciate how the 3-Circle model simplifies the integration of customer, firm, and competitor analysis to generate growth strategies. It also provides a common language and process for understanding and explaining competitive advantage and for identifying profitable growth strategy."--Open Textbook Library.

Contents:

The Challenges of Growth

Introduction to 3-Circle Analysis

Defining the Context

The Meaning of Value

Sorting Value

Growth Strategy

Implementation: An Inside View of the Organization

Dynamic Aspects of Markets

Summary: Growth Strategy in 10 Steps

Notes:

Includes bibliographical references.

This bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license.

Description based on online version, v. 1.0, 2012; Title from PDF (viewed on July 18, 2016)

ISBN:

1453343628

9781453343623

OCLC:

953699638

Access Restriction:

Open Access Unrestricted online access