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Legal aspects of marketing and sales.
- Format:
- Book
- Series:
- Open Textbook Library.
- Open textbook library.
- Language:
- English
- Subjects (All):
- Marketing--Law and legislation.
- Marketing.
- Sales.
- Commercial law.
- Physical Description:
- 1 online resource : illustrations.
- Updated irregularly.
- Distribution:
- Minneapolis : Open Textbook Library.
- Place of Publication:
- Arlington, Virginia : Saylor Academy, [2012]-
- System Details:
- Mode of access: World Wide Web.
- text file
- Summary:
- "Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment of business, Legal Aspects of Marketing and Sales provides students with context and essential legal concepts relating to contracts, sales, intellectual property, antitrust law and unfair trade practices. The text provides the vocabulary and legal savvy they will need to talk in an educated way to customers, suppliers, shareholders, government regulators and other stakeholders - and to their own lawyers."--Open Textbook Library.
- Contents:
- Introduction to law and legal systems
- Corporate social responsibility and business ethics
- Courts and the legal process
- Constitutional law and US commerce
- Administrative law
- Criminal law
- Introduction to tort law
- Introduction to contract law
- The agreement
- Real assent
- Consideration
- Legality
- Form and meaning
- Third-party rights
- Discharge of obligations
- Remedies
- Introduction to sales and leases
- Title and risk of loss
- Performance and remedies
- Products liability
- Bailments and the storage, shipment, and leasing of goods
- Intellectual property
- Antitrust law
- Unfair trade practices and the Federal Trade Commission.
- Notes:
- Includes bibliographical references.
- This bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license.
- Description based on online version, v. 1.0, 2012; Title from OTL website (viewed on July 22, 2016)
- ISBN:
- 1453343288
- 9781453343289
- OCLC:
- 953874303
- Access Restriction:
- Open Access Unrestricted online access
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