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The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmore.
- Format:
- Book
- Author/Creator:
- Pine, B. Joseph.
- Gilmore, James H., 1959- Author.
- Language:
- English
- Subjects (All):
- Pricing.
- Pricing--Psychological aspects.
- Relationship marketing.9.
- Physical Description:
- 256p. : ill. ; 24cm
- Place of Publication:
- Boston : Harvard Business School Press, 1999
- Summary:
- Using a range of examples of companies, from AOL to Disney, this book raises the curtain on competitive pricing strategies and reveals that businesses are missing their best opportunity to offer consumers what they really want: an experience.
- ISBN:
- 9780875848198 (hbk)
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