Net profit : how to invest and compete in the real world of internet business / Peter S. Cohan. [electronic resource]

Format:

Book

Author/Creator:

Cohan, Peter S., 1957-

Series:

The Jossey-Bass business & management series

The Jossey-Bass business & management series Net profit

Language:

English

Subjects (All):

Internet industry.

Electronic commerce.

Physical Description:

1 online resource (xix, 314 p. ) ill. ;

Edition:

1st ed.

Place of Publication:

San Francisco : Jossey-Bass, c1999.

Language Note:

English

Summary:

"In Net Profit, author Peter Cohan maintains that the internet, while unique in aspect, is not so different in form from other industries. Using tried-and-true economic analysis, he examines nine specific internet business segments and identifies the underlying dynamics of each. He compares the strategies and practices that distinguish each segment leader from its peers. He cuts through the hyperbole surrounding internet business to make economic sense of the Web and provides readers with a thorough understanding of today's industry. Along the wey Cohan also offers a wealth of savvy investment advice."--Jacket.

Contents:

Net Profit

Would You Like to Buy the Brooklyn Bridge?

Is the Internet a Web of Illusions?

Frameworks for Assessing Internet Businesses

Nine Internet Business Segments

Principles of Net Profit

Net Infrastructure: The Levi's of the 1990s

Gold in the Hills

Overview of the Network Infrastructure Market

Profit Drivers in the Central Control Device Product Category

Profit Drivers in the Edge Connector Product Category

Cases: Cisco Systems and Nexabit

Implications

The Net Profit Retriever's Assessment of the Network Infrastructure Segment

Web Consulting: It's All About Commitment

Overview of the Web Consulting Market

Profit Drivers

Case: Sapient

The Net Profit Retriever's Assessment of the Web Consulting Segment

Internet Venture Capital: Money Dictates

Overview of a Cyclical Industry

Countervailing Forces

Cases: Kleiner Perkins and Sculley Brothers

The Net Profit Retriever's Assessment of the Internet Venture Capital Segment

Internet Security: Barbarians at the Gates

Overview of the Internet Security Market

Sources of Future Profitability

Factors Holding Profits Back

Spotting Future Profits

Cases: CheckPoint Software Technologies and Network Associates

The Net Profit Retriever's Assessment of the Internet Security Segment

Web Portals: Walking Through Virtual Doors

What Drives the Current High Valuation of Web Portal Companies?

Search Engines, Portals, and Making Money

Forces Against Profitability

Four Ideas for Future Profits.

Notes:

Includes bibliographical references (p. 295-300) and indexes.

Bibliographic Level Mode of Issuance: Monograph

ISBN:

0-585-16087-2