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Data mining your website / Jesus Mena.
- Format:
- Book
- Author/Creator:
- Mena, Jesus.
- Language:
- English
- Subjects (All):
- Information technology--Management.
- Information technology.
- Data mining.
- Internet marketing.
- Business enterprises--Computer networks.
- Business enterprises.
- Web sites.
- Physical Description:
- 1 online resource (xiv, 368 p.) : ill. ;
- Other Title:
- Data mining your web site
- Place of Publication:
- Boston : Digital Press, c1999.
- Language Note:
- English
- Summary:
- "Data Mining Your Website will teach you the tools, techniques, and technologies you'll need to profile current and potential customers and predict online interests and behavior. You'll learn how to extract insights into online buying patterns from the huge pools of information your website generates and how to apply this knowledge to design a website that better attracts, engages, and retains online customers."--Jacket.
- Contents:
- Mine2.com
- What is data mining
- Networks and algorithms
- Ten steps to mining your data
- Tools
- Data components
- Providers
- E-retailing
- E-mining
- Privacy consortiums, standards, and legislation.
- Notes:
- Includes index.
- ISBN:
- 0-08-050363-2
- 0-585-27557-2
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