Global electronic commerce : theory and case studies / J. Christopher Westland, Theodore H.K. Clark.

Format:

Book

Author/Creator:

Westland, J. Christopher, author.

Contributor:

Clark, Theodore H. K.

Language:

English

Subjects (All):

Electronic commerce.

Physical Description:

1 PDF (xi, 592 pages) : illustrations.

Distribution:

[Piscataqay, New Jersey] : IEEE Xplore, [1999]

Place of Publication:

Cambridge, Massachusetts : MIT Press, c1999.

Language Note:

English

Summary:

Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce--the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology--attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services.

Notes:

Title from title screen.

Includes bibliographical references (pages [581]-585) and index.

Digitized and made available by: Books 24x7.com.

Description based on print version record.

ISBN:

0-585-23821-9