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Journal of macromarketing.
Sage Journals Complete Deep Backfile 2014 Available from 03/01/1981 volume: 1 issue: 1 until 12/31/1998 volume: 18 issue: 2. Available online
View onlineSage Journals Shallow Backfile 2023 Available from 06/01/1999 volume: 19 issue: 1 until 12/31/2009 volume: 29 issue: 4. Available online
View onlineSage Journals Shallow Backfile 2023 Available from 03/01/2010 volume: 30 issue: 1 until 12/31/2019 volume: 39 issue: 4. Available online
View online- Format:
- Journal/Periodical
- Standardized Title:
- Journal of macromarketing (Online)
- Language:
- English
- Subjects (All):
- Marketing--Social aspects--Periodicals.
- Marketing.
- Marketing--Periodicals.
- Marketing--Social aspects.
- Genre:
- periodicals.
- Periodicals.
- Physical Description:
- Quarterly, 2007-
- Print began with vol. 1, no. 1 (spring 1981).
- Other Title:
- Macromarketing
- JMM(K) <June 2012->
- Place of Publication:
- Boulder, Colo. : Business Research Division, Graduate School of Business Administration, University of Colorado
- Notes:
- Refereed/Peer-reviewed
- Published: Thousand Oaks, CA : Sage Publications, <June 1, 1992->
- Official journal of: Macromarketing Society Inc., <2012->
- Description based on: Vol. 19, no. 1 (June 1, 1992); title from banner GIF (publisher's Web site, viewed Sept. 16, 2004).
- Latest issue consulted: Volume 40, number 4 (December 2020) (SAGE, viewed December 10, 2020).
- ISSN:
- 1552-6534
- OCLC:
- 43290914
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