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Determination of confusion in trade-mark conflict cases / by Neil H. Borden ...
LIBRA T223.V2 B6 copy 2
Available from offsite location
LIBRA T223.V2 B6
Available from offsite location
- Format:
- Book
- Author/Creator:
- Borden, Neil H. (Neil Hopper), 1895-1980.
- Series:
- Harvard university. Graduate school of business administration. Business research studies ; no. 16.
- Language:
- English
- Subjects (All):
- Trademarks--United States--Cases.
- Trademarks.
- United States.
- Physical Description:
- vi, 34 pages : ilus. ; 28 cm.
- Other Title:
- Trade-mark conflict cases.
- Place of Publication:
- Boston, Mass. : Harvard university, Graduate school of business administration, Bureau of business research, [1937]
- Contents:
- Character and scope of the study.
- The problem of determining consumer confusion.
- Psychological studies of trade-marks and trade-mark infringement.
- The Stetson case.
- The psychological tests devised for the Stetson case.
- Results of the tests.
- Appraisal of probative worth of the evidence.
- Notes:
- On cover: Publication of the Graduate school of business administration ... Harvard university. vol. XXIII, no. 8.
- OCLC:
- 2124524
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