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Gods in the bazaar : the economies of Indian calendar art / Kajri Jain.
- Format:
- Book
- Author/Creator:
- Jain, Kajri.
- Series:
- e-Duke books scholarly collection.
- Objects/histories.
- Objects/histories
- Language:
- English
- Subjects (All):
- Calendar art--India.
- Calendar art.
- Commercial art--India.
- Commercial art.
- Art and popular culture--India.
- Art and popular culture.
- Gods in art.
- Idols and images in art.
- Physical Description:
- 1 online resource (449 p.)
- Place of Publication:
- Durham : Duke University Press, 2007.
- Language Note:
- English
- Summary:
- A theoretically informed cultural study of the design, production, and circulation of Indian calendar art.
- Contents:
- Introduction : calendar art as an object of knowledge
- Genealogy
- Vernacularizing capitalism : Sivakasi and its circuits
- When the gods go to market
- Naturalizing the popular
- Economy
- The sacred icon in the age of the work of art and mechanical reproduction
- The circulation of images and the embodiment of value
- Efficacy
- The efficacious image and the sacralization of modernity
- Flexing the canon.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references (p. [409]-425) and index.
- ISBN:
- 9786613023209
- 9781283023207
- 1283023202
- 9780822389736
- 0822389738
- OCLC:
- 220950997
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