Kids rule! : Nickelodeon and consumer citizenship / Sarah Banet-Weiser.

Format:

Book

Author/Creator:

Banet-Weiser, Sarah, 1966-

Series:

e-Duke books scholarly collection.

Console-ing passions.

Console-ing passions

Language:

English

Subjects (All):

Nickelodeon (Television network).

Children's television programs--United States.

Children's television programs.

Child consumers--United States.

Child consumers.

Physical Description:

1 online resource (293 p.)

Place of Publication:

Durham : Duke University Press, c2007.

Language Note:

English

Summary:

Sarah Banet-Weiser explores how the cable network Nickelodeon combines an appeal to kids formidable purchasing power with assertions of their political and cultural power.

Contents:

List of illustrations

Acknowledgments

1. "We, the people of Nickelodeon" : theorizing empowerment and consumer citizenship

2. The success story : Nickelodeon and the cable industry

3. The Nickelodeon brand : buying and selling the audience

4. Girls rule! : gender, feminism, and Nickelodeon

5. Consuming race on Nickelodeon

6. Is Nick for kids? : irony, camp, and animation in the Nickelodeon brand

Conclusion : Kids rule : the Nickelodeon universe

Notes

Bibliography

Index.

Notes:

Description based upon print version of record.

Includes bibliographical references (p. [245]-257) and index.

ISBN:

9786613035509

9781283035507

1283035502

9780822390299

0822390299

OCLC:

262341484