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Shoveling smoke : advertising and globalization in contemporary India / William Mazzarella.
- Format:
- Book
- Author/Creator:
- Mazzarella, William, 1969-
- Series:
- e-Duke books scholarly collection.
- Language:
- English
- Subjects (All):
- Advertising--India.
- Advertising.
- Advertising--Social aspects--India.
- Marketing--India.
- Marketing.
- Consumption (Economics)--India.
- Consumption (Economics).
- Globalization--Economic aspects--India.
- Globalization.
- Physical Description:
- 1 online resource (378 p.)
- Place of Publication:
- Durham : Duke University Press, 2003.
- Language Note:
- English
- Summary:
- An inside look at the creation of several ad campaigns in the major Bombay ad agency and what they say about Indian national identity.
- Contents:
- Locations : advertising and the New Swadeshi
- Elaborations : the commodity image
- Citizens have sex, consumers make love : KamaSutra I
- The aesthetic politics of aspiration : KamaSutra II
- Bombay global : mobility and locality I
- Bombay local : Mobility and locality II
- Indian fun : constructing :the Indian Consumer" I
- Close distance : constructing : "the Indian consumer" II.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references (p. [331]-349) and index.
- ISBN:
- 9786612920929
- 9781282920927
- 1282920928
- 9780822385196
- 0822385198
- OCLC:
- 850218751
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