Consumption intensified : the politics of middle-class daily life in Brazil / Maureen O'Dougherty.

Format:

Book

Author/Creator:

O'Dougherty, Maureen, 1956-

Series:

e-Duke books scholarly collection.

Language:

English

Subjects (All):

Middle class--Brazil--Economic conditions--20th century.

Middle class.

Middle class--Brazil--Political activity.

Consumption (Economics)--Brazil.

Consumption (Economics).

Brazil--Economic conditions--1985-.

Brazil.

Physical Description:

1 online resource (280 p.)

Place of Publication:

Durham, NC : Duke University Press, 2002.

Language Note:

English

Summary:

This work traces ways in which consumer culture defined the Brazilian middle class during the 1980s-1990s.

Contents:

Machine generated contents note: 1 The Dream Class Is Over: Home Ownership, Consumption,

and (Re)definitions of Middle-Class Identity 27

2 Shopping Nightmares, Banking Games, Government Packages:

Local Shopping during Inflation 5I

3 The Discrete Sales of the Middle Class: Gender and Generation

in a Globalizing Economy 77

4 The International in Daily Life: Of Debutantes and Disney 94

5 International Bargain Shopping and the Making of

Modernity iii

6 Delivering the Crisis: The Media and the Middle Class through

the Collor Years 132

7 The Middle Class versus the Nation: Discourses of Region/Race

and Morality 167

8 Deliverance: An End to Inflation and the Promise of

Neoliberalism I95.

Notes:

Description based upon print version of record.

Includes bibliographical references (p. [227]-250) and index.

ISBN:

9786612920172

9781282920170

1282920170

9780822383628

0822383624

OCLC:

850216640