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Swift viewing : the popular life of subliminal influence / Charles R. Acland.
- Format:
- Book
- Author/Creator:
- Acland, Charles R., 1963-
- Series:
- e-Duke books scholarly collection.
- Language:
- English
- Subjects (All):
- Subliminal advertising--United States--History.
- Subliminal advertising.
- Popular culture--United States--History--20th century.
- Popular culture.
- Technology--Social aspects--United States.
- Technology.
- Physical Description:
- 1 online resource (324 p.)
- Place of Publication:
- Durham, NC : Duke University Press, 2011
- Language Note:
- English
- Summary:
- Acland looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies. The study was soon proven false, but that hasn t kept the concept from having a long afterlife in the popular imagination.
- Contents:
- Subliminal communication as vernacular media critique
- Mind, media, and remote control
- The swift view
- Mind-probing ad-men
- Crossing the popular threshold
- The hidden and the overload
- From mass brainwashing to rapid mass learning
- Textual strategies for media saturation
- Critical reasoning in a cluttered age.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on print version record
- ISBN:
- 9786613409102
- 9781283409100
- 1283409100
- 9780822393771
- 0822393778
- OCLC:
- 793925080
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