Pink Globalization : Hello Kitty's Trek Across the Pacific

Format:

Book

Author/Creator:

Yano, Christine R.

Language:

English

Subjects (All):

Character merchandising.

Exports--Japan.

Globalization.

Hello Kitty (Fictitious character).

Japan--Commerce.

Exports.

Local Subjects:

Character merchandising.

Exports--Japan.

Globalization.

Hello Kitty (Fictitious character).

Japan--Commerce.

Physical Description:

1 online resource (337 p.)

Place of Publication:

Durham : Duke University Press, 2013.

Language Note:

English

Summary:

Tracing the global circulation and consumption of Hello Kitty, Christine R. Yano analyzes the spread of Japanese ""cute-cool"" culture, which she sees as combining kitsch with an ironic self-referentiality.

Contents:

Contents; Preface and Acknowledgments: Grabbing the Cat by Its Tail, or How the Cat Grabbed Me; Introduction: Kitty - Japan - Global; Chapter One. Kitty at Home: Kawaii Culture and the Kyarakutā Business; Chapter Two. Marketing Global Kitty: Strategies to Sell Friendship and "Happiness"; Chapter Three. Global Kitty: Here, There, Nearly Everywhere; Chapter Four. Kitty Backlash: What's Wrong with Cute?; Chapter Five. Kitty Subversions: Pink as the New Black; Chapter Six. Playing with Kitty: Serious Art in Surprising Places; Chapter Seven. Japan's Cute-Cool as Global Wink

Appendix 1. Sanrio and Hello Kitty TimelineAppendix 2. Artists in Sanrio's Hello Kitty: Thirtieth Anniversary Exhibit and Catalogue; Notes; References; Index

Notes:

Description based upon print version of record.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 28. Okt 2020)

ISBN:

9780822395881

0822395886

OCLC:

843332850