Green giants : how smart companies turn sustainability into billion-dollar businesses / E. Freya Williams.

Format:

Book

Author/Creator:

Williams, E. Freya, author.

Language:

English

Subjects (All):

Leadership.

Social responsibility of business.

Industrial management--Environmental aspects.

Industrial management.

Success in business.

Physical Description:

1 online resource (305 p.)

Edition:

1st edition

Other Title:

How smart companies turn sustainability into billion-dollar businesses

Place of Publication:

2015.

New York, New York : American Management Association, 2015.

Language Note:

English

System Details:

text file

Summary:

What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability-and reveals the six factors responsible for their success, including: Iconoclastic Leadership fueled by deep conviction and a rebellious streakDisruptive Innovation that uses sustainability to spur the development of radically better product

Contents:

COVER; TITLE; CONTENTS; ACKNOWLEDGMENTS; INTRODUCTION: BILLION WITH A ""B""; 1 THE ICONOCLASTIC LEADER; 2 DISRUPTIVE INNOVATION; 3 A HIGHER PURPOSE; 4 BUILT IN, NOT BOLTED ON; 5 MAINSTREAM APPEAL; 6 A NEW BEHAVIORAL CONTRACT; CONCLUSION: NEXT BILLIONS AND THE GREEN GIANT EFFECT; APPENDIX: METHODOLOGY FOR RESEARH CITED IN CHAPTER 1; ENDNOTES; INDEX; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; ABOUT THE AUTHOR; FREE SAMPLE CHAPTER FROM INTO THE STORM; COPYRIGHT

Notes:

Includes index.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781680159127

1680159127

9780814436141

0814436145

OCLC:

913535112