New product development : from initial idea to product management / Marc A. Annacchino.

Format:

Book

Author/Creator:

Annacchino, Marc A.

Language:

English

Subjects (All):

New products--Planning.

New products.

Product management.

Physical Description:

1 online resource (601 p.)

Place of Publication:

Amsterdam ; Boston, MA : Butterworth-Heinemann, 2003.

Language Note:

English

Summary:

Marc Annacchino's New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of the new product development process. New Product Development is the last frontier in gaining a competitive edge. While other factors such as functionality, quality and reliability, availability and shipment performance are now entry level requirements, New Product Development is the competitive weapon of necessity. This comprehensive and detailed book is a practical guide to the process of New Product Development from i

Contents:

front cover; copyright; table of contents; front matter; PREFACE; INTRODUCTION; body; 1. THE BUSINESS OBJECTIVE; 2. THE MARKET OPPORTUNITY; 3. REFINEMENT OF THE PRODUCT CONCEPT INTO A NEW PRODUCT AND BUSINESS; 4. THE PRODUCT AND BUSINESS PLAN; 5. JUSTIFYING A PROGRAM: THE ACCOUNTING VIEWPOINT; 6. STARTING OUT; 7. EXECUTING THE PLAN; 8. MANUFACTURING DEVELOPMENT; 9. THE PRELAUNCH CHECKLIST: SETTING UP THE ORGANIZATION; 10. THE LAUNCH; 11. THE PURSUIT; 12. NEW PRODUCT DEVELOPMENT RECORDS FORMAT; back matter; Appendix A. SELECTED NEW PRODUCT DEVELOPMENT EFFORTS

Appendix B. THE FASTER CHANGING WORLDindex

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

1-280-96434-0

9786610964345

0-08-046989-2

OCLC:

476038670