Psychology applied / George Washington Crane.

Format:

Book

Author/Creator:

Crane, George W. (George Washington), 1901-1995, author.

Language:

English

Subjects (All):

Psychology, Applied.

Physical Description:

1 online resource (800 pages) : illustrations

Place of Publication:

Chicago : Hopkins Syndicate, 1950.

Summary:

Because Applied Psychology is now being introduced widely as an orientation course, immediately following the class in Introductory Psychology, this textbook stresses the wide general applications of psychology in various fields of human activity. It is definitely NOT a terminal text, as for later specialized courses such as Industrial Psychology or Personnel Administration. There are several excellent books for use in such follow-up courses which dovetail very nicely with this college textbook. My primary aim herein is to interest and enthuse all types of students for the practical usefulness of college psychology.

Contents:

Methods of motivating human beings

The psychology of learning and memory

Increasing human efficiency

Individual and sex differences

The effect of suggestion on behavior

The psychology of improving your personality

The psychology of selling your product

The fields and functions of advertising

Personnel administration

The psychology of magic and morale

The psychology of the public platform

The psychology of writing and art

Child psychology

Psychology applied in education

Psychiatry and mental hygiene

Psychology applied in the professions

How psychology promotes happy homes

Psychology goes to church

Psychology goes to the polls

Psychology goes to work.

Notes:

Description based on publisher supplied metadata and other sources.