The measurement of attitude : A psychophysical method and some experiments with a scale for measuring attitude toward the Church / Louis Leon Thurstone, Ernest John Chave.

Format:

Book

Author/Creator:

Thurstone, Louis Leon, author.

Chave, Ernest John, author.

Language:

English

Subjects (All):

Attitude (Psychology).

Physical Description:

1 online resource (xii, 96 pages)

Other Title:

measurement of attitude

Place of Publication:

Chicago, Illinois : University of Chicago Press, 1929.

Summary:

"The experiments described in this monograph have been conducted jointly by the two authors. The authors regard the present experiments as preliminary in character, and a second scale for measuring attitude toward the church is now in process of construction. It is hoped that it will be relatively free from the defects we have found in the present experimental scale. The authors' main contribution is probably in the idea of using the equally-often-noticed difference or, preferably, the discriminal error as a unit of measurement for the objective description of attitude and opinion"--Preface. (PsycINFO Database Record (c) 2007 APA, all rights reserved).

Contents:

CONSTRUCTION OF AN ATTITUDE SCALE

22

THE SCALEVALUES

36

THE EXPERIMENTAL ATTITUDE SCALE

59.

Notes:

Description based on online resource; title from PDF title page (University of Chicago Press, viewed May 31, 2023).