Rebranding Islam : piety, prosperity, and a self-help guru / James Bourk Hoesterey.

Format:

Book

Author/Creator:

Hoesterey, James Bourk, 1975- author.

Series:

Studies of the Walter H. Shorenstein Asia-Pacific Research Center.

Studies of the Walter H. Shorenstein Asia-Pacific Research Center

Language:

English

Subjects (All):

Muslim religious leaders--Indonesia--Biography.

Muslim religious leaders.

Celebrities--Indonesia--Biography.

Celebrities.

Self-help techniques--Religious aspects.

Self-help techniques.

Muslims--Religious life--Indonesia.

Muslims.

Islam--Psychology.

Islam.

Indonesia--Religious life and customs.

Indonesia.

Gymnastiar, Abdullah, 1962-.

Gymnastiar, Abdullah.

Physical Description:

1 online resource (293 p.)

Place of Publication:

Stanford, California : Stanford University Press, [2016]

Language Note:

English

Summary:

Kyai Haji Abdullah Gymnastiar, known affectionately by Indonesians as "Aa Gym" (elder brother Gym), rose to fame via nationally televised sermons, best-selling books, and corporate training seminars. In Rebranding Islam James B. Hoesterey draws on two years' study of this charismatic leader and his message of Sufi ideas blended with Western pop psychology and management theory to examine new trends in the religious and economic desires of an aspiring middle class, the political predicaments bridging self and state, and the broader themes of religious authority, economic globalization, and the end(s) of political Islam. At Gymnastiar's Islamic school, television studios, and MQ Training complex, Hoesterey observed this charismatic preacher developing a training regimen called Manajemen Qolbu into Indonesia's leading self-help program via nationally televised sermons, best-selling books, and corporate training seminars. Hoesterey's analysis explains how Gymnastiar articulated and mobilized Islamic idioms of ethics and affect as a way to offer self-help solutions for Indonesia's moral, economic, and political problems. Hoesterey then shows how, after Aa Gym's fall, the former celebrity guru was eclipsed by other television preachers in what is the ever-changing mosaic of Islam in Indonesia. Although Rebranding Islam tells the story of one man, it is also an anthropology of Islamic psychology.

Contents:

Introduction : authority, subjectivity, and the cultural politics of public piety

Branding Islam : autobiography, authenticity, and religious authority

Enchanting science : popular psychology as religious wisdom

Ethical entrepreneurs : Islamic ethics and the spirit of capitalism

Prophetic cosmopolitanism : the Prophet Muhammad as psycho-civic exemplar

Shaming the state : pornography and the moral psychology of statecraft

Sincerity and scandal : the moral and market logics of religious authority

Conclusion : figuring Islam : popular culture and the cutting edge of public piety.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9780804796385

0804796386

OCLC:

921985842