The nonprofit marketing guide : high-impact, low-cost ways to build support for your good cause / Kivi Leroux Miller ; foreword by Katya Andresen.

Format:

Book

Author/Creator:

Leroux Miller, Kivi, 1969-

Series:

Jossey-Bass nonprofit guidebook series ; 10.

The Jossey-Bass nonprofit guidebook series ; 10

Language:

English

Subjects (All):

Nonprofit organizations--Marketing.

Nonprofit organizations.

Marketing.

Physical Description:

1 online resource (xxviii, 228 pages) : illustrations.

Edition:

1st ed.

Place of Publication:

San Francisco : Jossey-Bass, 2010.

Language Note:

English

Summary:

A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Contents:

The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause; Contents; Foreword; Preface: Why I Wrote This Book; Acknowledgments; The Author; Introduction: How To Use This Book; Part One: Getting Ready to Do It Right; Chapter One: Ten New Realities for Nonprofits; Chapter Two: Nonprofit Marketing Plans in Theory-and in the Real World; Chapter Three: Listen to the World Around You; Part Two: Writing a Quick-and-Dirty Marketing Plan for a Specific Program; Chapter Four: Define Your Audiences: Who Do You Want to Reach?

Chapter Five: Create a Powerful Message: What Do You Want to Say?Chapter Six: Deliver Your Message: How and Where Are You Going to Say It?; Chapter Seven: Spread Your Message Further by Telling Great Stories; Part Three: Building a Community of Supporters Around You; Chapter Eight: Make It Easy to Find You and to Connect with Your Cause; Chapter Nine: Become an Expert Source for the Media and Decision Makers; Chapter Ten: Stay in Touch with Your Community of Supporters; Chapter Eleven: Adopt an Attitude of Gratitude; Chapter Twelve: Empower Your Fans to Build More Support for You

Part Four: Doing It Yourself Without Doing Yourself InChapter Thirteen: Find the Time: Get More Done in Fewer Hours; Chapter Fourteen: Find the Talent: Keep Learning and Get Good Help; Chapter Fifteen: Find the Treasure: Market Your Good Cause on a Tight Budget; Chapter Sixteen: Conclusion: How Do You Know Whether You Are Doing a Good Job?; Notes; Glossary of Online Marketing Terms; Accessing the Companion Website; Index0

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

0-470-61985-6

1-282-68835-9

9786612688355

0-470-61983-X

OCLC:

630544659