Intellectual property : valuation, exploitation, and infringement damages, 2015 cumulative supplement / Russell L. Parr, Gordon V. Smith ; contributors, William J. Murphy [and four others].

Format:

Book

Author/Creator:

Parr, Russell L., author.

Smith, Gordon V., author.

Contributor:

Murphy, William J., contributor.

Language:

English

Subjects (All):

Intellectual property--United States.

Intellectual property.

Intellectual property--Valuation--United States.

Intellectual property infringement--United States.

Intellectual property infringement.

Physical Description:

1 online resource (363 p.)

Edition:

11th ed.

Place of Publication:

Hoboken, New Jersey : Wiley, 2015.

Summary:

An updated, comprehensive guide to monetizing intellectual property assets Intellectual Property, Valuation, Exploration, and Infringement Damages removes complexity and provides solutions to the challenge of placing a dollar amount on intellectual property. This revised and updated cumulative supplement for 2015 provides insight that reflects the latest regulations and best practices, and the most up to date practical tools for evaluating the investment aspects of licensing and joint venture decisions. The discussion includes procedures for accounting, tax, and legalities, and examines the business economics of strategies involving intellectual property, and analytical models are provided to help you determine reasonable royalty rates for licensing and fair equity splits in joint venture arrangements. With detailed explanations and expert insight into the realities surrounding these assets, you'll have everything you need to exploit your product to the fullest extent. Companies are increasingly looking to their intellectual property as a profit center. Patents, trademarks, formulas, copyrights, and brand names can easily become the cornerstone of a corporation, and its most important asset, all while remaining difficult to quantifiably value. This supplement simplifies the challenge by providing the tools, precedent, and expert advice you need to approach these assets with clarity and understanding. Overcome valuation challenges and avoid common errors Understand the associated legal, tax, and accounting practices Study analytical models for fair licensing and equity splits Review precedent for determining infringement damages Intellectual property can cost hundreds of millions of dollars to create, and is often irreplaceable with no substitute or alternative available. These assets need protection, and companies need recourse in case of infringement. Intellectual Property, Valuation, Exploration, and Infringement Damages clarifies the legal, financial, and investment issues to give you a deeper understanding of how best to handle these valuable assets.

Contents:

""Become a Subscriber!""; ""Title Page""; ""Copyright""; ""About the Authors""; ""About the Contributors""; ""Preface""; ""Part 1: Valuation""; ""Chapter 1A: Intellectual Property Landscape (New)""; ""1A.1 80% of Corporate Value Is Intellectual Property and Intangible Assets""; ""1A.2 Over Seven Million Patents""; ""1A.3 Corporations Own the Most Patents""; ""1A.4 All Industries Are Patenting Inventions""; ""1A.5 Trademarks""; ""1A.6 Trademarks Are Supported with Huge Ad Spending""; ""1A.7 Copyrights""; ""1A.8 Trade Secrets""; ""1A.9 Business of Licensing""

""Chapter 1B: U.S. Congress Flirts with Disaster (New)""""1B.1 Patent Litigation Venue""; ""1B.2 Patent Infringement Damages""; ""1B.3 Injunctions for Only Competitors""; ""1B.4 Harming Our Only Economic Advantage""; ""Chapter 12A: Risk-Adjusted Cash Flows (New)""; ""12A.1 Required Rates of Return""; ""12A.2 Capital Asset Pricing Model""; ""12A.3 Build-up Method""; ""12A.4 Venture Capital Rates of Return""; ""12A.5 Probability of Success""; ""12A.6 Conclusion""; ""Chapter 12B: Dealing with Risk and Uncertainty in Intellectual Property Valuation and Exploitation (New)""

""12B.1 Risk versus Uncertainty""""12B.2 Decision Analysis and Decision Trees""; ""12B.3 Decision Tree Components and Conventions""; ""12B.4 Monte Carlo Techniques 26""; ""12B.5 Markov Chains""; ""12B.6 Obtaining Information from Indirect Observation: Shadow Pricing""; ""12B.7 Bayesian Analysis""; ""12B.8 Option Pricing Models""; ""12B.9 Limitations on Rationality in Decision Making: The Effects of Perception and Biases on Decision Making""; ""12B.10 Conclusion""; ""Chapter 14A: Rights of Privacy, Publicity, and Celebrity Persona (New)""; ""14A.1 Introduction""; ""14A.2 Legal Underpinnings""

""14A.3 Trademark Rights""""14A.4 Copyright""; ""14A.5 Legal Uncertainties and Solutions""; ""14A.6 A Photography Issue""; ""14A.7 Conclusion""; ""Chapter 14B: Intellectual Property and Intangible Asset Volatility (NEW)""; ""Part 2: Licensing""; ""Chapter 27A: Royalty Rates and License Fees for Technology (New)""; ""27A.1 Royalty Rates""; ""27A.2 Per Unit Royalties""; ""27A.3 Royalties Based on Profitability""; ""27A.4 License Fees""; ""27A.5 Medical Device Industry Royalty Rates""; ""27A.6 Medical Device Industry License Fee Distribution""; ""27A.7 Conclusion""

""Chapter 27B: License Fees and Royalty Rate Frequency for Technology (New)""""27B.1 Real Deal Royalty Rates""; ""27B.2 Per Unit Royalties""; ""27B.3 License Fees""; ""27B.4 Conclusion""; ""Chapter 27C: Royalty Rates and License Fees for Pharmaceuticals and Biotechnology (New)""; ""27C.1 The Parties-Licensing between Corporations Dominates""; ""27C.2 Royalty Rates""; ""27C.3 License Fees""; ""27C.4 Key Technologies""; ""27C.5 Developmental Stages of Technology""; ""27C.6 Conclusion""; ""Chapter 33A: The Magnitude and Meaning of Royalty Misreporting (New)""; ""33A.1 Introduction""

""33A.2 "Why?" versus "How?"""

Notes:

Includes index.

Description based on online resource; title from PDF title page (ebrary, viewed November 14, 2015).

ISBN:

1-118-92843-1

1-118-92844-X

OCLC:

929527644