Behind the cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry / Marc R. Benioff, Carlye Adler.

Format:

Book

Author/Creator:

Benioff, Marc R., 1964-

Contributor:

Adler, Carlye.

Language:

English

Subjects (All):

Customer relations--Management.

Customer relations.

Sales management.

Salesforce.com (Firm).

Physical Description:

1 online resource (307 p.)

Edition:

1st ed.

Other Title:

Untold story of how Salesforce.com went from idea to billion-dollar company

Place of Publication:

San Francisco : Jossey-Bass, c2010.

Language Note:

English

System Details:

text file

Summary:

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a 46-billion dollar industry, Benioff's story will help business

Contents:

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry; Contents; Foreword; Introduction; Part 1: The Start-Up Playbook: How to Turn a Simple Idea into a High-Growth Company; Part 2: The Marketing Playbook: How to Cut Through the Noise and Pitch the Bigger Picture; Part 3: The Events Playbook: How to Use Events to Build Buzz and Drive Business; Part 4: The Sales Playbook: How to Energize Your Customers into a Million-Member Sales Team; Part 5: The Technology Playbook: How to Develop Products Users Love

Part 6: The Corporate Philanthropy Playbook: How to Make Your Company About More Than Just the Bottom Line Part 7: The Global Playbook: How to Launch Your Product and Introduce Your Model to New Markets; Part 8: The Finance Playbook: How to Raise Capital, Create a Return, and Never Sell Your Soul; Part 9: The Leadership Playbook: How to Create Alignment-the Key to Organizational Success; The Final Play; Notes; Acknowledgments; About the Authors; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

9786612303388

9780470535929

047053592X

9781282303386

1282303384

9780470535905

0470535903

OCLC:

536076052