Fundraising and the next generation : tools for engaging the next generation of philanthropists / Emily Davis.

Format:

Book

Author/Creator:

Davis, Emily, 1978-

Series:

AFP fund development series.

The AFP fund development series

Language:

English

Subjects (All):

Fund raising.

Nonprofit organizations--Management.

Nonprofit organizations.

Young adults.

Physical Description:

1 online resource (322 p.)

Edition:

1st ed.

Place of Publication:

Hoboken, N.J. : John Wiley & Sons, c2012.

Language Note:

English

Summary:

Step-by-step guidance to key fundraising methods to attract, engage, and retain donors of all ages Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation. Readers will learn practical strategies for cultivation, solicitation, and stewardship of Gen X and Y philanthropists using new technologies and traditional tools. Fundraising and the Next Generation covers the behaviors, key characteristics, and approaches for working with philanthropists under the age of forty. In additi

Contents:

FUNDRAISING AND THE NEXT GENERATION: Tools for Engaging the Next Generation of Philanthropists; Contents; Acknowledgments; CHAPTER 1: Introduction; Embracing New Approaches; How This Book Is Organized; Getting Started; CHAPTER 2: Generations in Philanthropy; Setting the Stage; Defining the Generations; Leading Multigen Fundraising Efforts; Conclusion; Notes; CHAPTER 3: Engaging Philanthropy's Next Generation; The Opportunities of Seeking Funds from Young Philanthropists; Cultivating the Next Generation of Donors; Relationships Don't Change; Conclusion; Notes

CHAPTER 4: Volunteering Is PhilanthropyCreating Volunteer Opportunities Increases Prospective Donors; Committee Participation; Board Service; Conclusion; Notes; CHAPTER 5: The Next Generation of Grant Makers; Investing in Professional Development; Networking Resources; How Social Media Changes Grant Making; Understanding Family Philanthropy; What Nonprofits Can Do; Notes; CHAPTER 6: Harnessing the Power of Online Communications; Going Where the Givers Are; Social Media Is a Tool, Not the Tool; Listen to Your Fans and Followers; Social Media Is a Plant; Social Media Is Stewardship

Adding Value through Social MediaSocial Media Is a Two-Way Street; Not Everyone ''Diggs'' Social Media; It Ain't Free; Build a Social Media Plan; Implementing the Social Media Plan; Evaluating Social Media Strategies; Social Media Policies; Conclusion; Notes; CHAPTER 7: Conclusion; Where to Go from Here; Becoming a Learning Organization; APPENDIX A: Worksheets, Plans, and Templates; Fundraising and the Next Generation Worksheet; Organizational Readiness Assessment; Stewardship Plan Worksheet; Sample Memorandum of Understanding (MOU); Sample Board Recruitment Plan; Social Media Plan Worksheet

Social Media Plan OutlineBlog Post Template; Notes; APPENDIX B: Selected Interviews; Next Gen Philanthropist: Mike Gast, Resource Generation; Next Gen Grant Maker: Jason Franklin, Bolder Giving; Multigen Family Philanthropy: Sharna Goldseker, 21/64; Family Philanthropy Consultant: Lisa Parker, Family Circle Advisors; Family Foundation: Mary Galeti, The Tecovas Foundation; Giving Circles: Alan Frosh, The Gordian Fund; Giving Tiers: Jennie Arbogash, Social Venture Partners of Boulder County; Notes; APPENDIX C: Survey Summaries; Multigenerational Development Office Survey Results

Philanthropy's Next Generation Survey ResultsAbout the Author; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786613619723

9781118236574

1118236572

9781280589898

1280589892

9781118222683

1118222687

OCLC:

770696961