Web 2.0 and the health care market : health care in the era of social media and the modern Internet / Sabrina Sturm.

Format:

Book

Author/Creator:

Sturm, Sabrina.

Language:

English

Subjects (All):

Medical care--Marketing.

Medical care.

Health--Computer network resources.

Health.

Physical Description:

1 online resource (224 p.)

Edition:

1st ed.

Place of Publication:

Hamburg : Diplomica Verlag, 2010.

Language Note:

English

Summary:

HauptbeschreibungThe present piece of research deals with the use of Web 2.0 applications within the health care market. When reviewing literature it became evident that up to now, research which has been conducted in this field is rather limited to single aspects of the topic. Comprehensive research investigating the topic as a whole could not be properly identified. Within this study, first of all, Web 2.0 is introduced in general, including a definition, its principles, as well as major supportive technologies and common applications, for example blogs, communities, virtual world

Contents:

WEB 2.0 AND THE HEALTH CARE MARKET; TABLE OF CONTENTS; LIST OF TABLES; LIST OF FIGURES; LIST OF APPENDICES; LIST OF ABBREVIATIONS; 1. INTRODUCTION; 2. WEB 2.0; 3. THE HEALTH CARE MARKET; 4. INTRODUCING WEB 2.0 TO THE FIELD OF HEALTH CARE; 5. HOW PATIENTS CAN BENEFIT FROM WEB 2.0 APPLICATIONS; 6. HOW HEALTH CARE PROVIDERS CAN BENEFIT FROM WEB 2.0 APPLICATIONS; 7. HOW HEALTH PAYER CAN BENEFIT FROM WEB 2.0 APPLICATIONS; 8. NET GAINS: ADVANTAGES OUTWEIGHING DISADVANTAGES?; 9. THE LEGAL FRAMEWORK FOR WEB 2.0 IN HEALTH CARE; 10. WEB 2.0 IN THE HEALTH CARE MARKET: EXPERT APPRAISALS

11. CONCLUSION & FUTURE OUTLOOKREFERENCES; APPENDIX

Notes:

Cover title.

Includes bibliographical references.

ISBN:

9783836647670

3836647672

OCLC:

700700053