Social media metrics : how to measure and optimize your marketing investment / Jim Sterne.

Format:

Book

Author/Creator:

Sterne, Jim, 1955-

Series:

New Rules Social Media Series

Language:

English

Subjects (All):

Internet marketing.

Social media--Economic aspects.

Social media.

Marketing research.

Online social networks--Economic aspects.

Online social networks.

Physical Description:

1 online resource (275 p.)

Edition:

1st ed.

Place of Publication:

Hoboken, N.J. : Wiley, c2010.

John Wiley and Sons, Inc. [2010]

Language Note:

English

Summary:

The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals wher

Contents:

Social Media Metrics: How to Measure and Optimize Your Marketing Investment; Contents; Foreword; Acknowledgments; Introduction: Getting Started-Understanding the Ground Rules; Chapter 1: Getting Focused-Identifying Goals; Chapter 2: Getting Attention-Reaching Your Audience; Chapter 3: Getting Respect-Identifying Influence; Chapter 4: Getting Emotional-Recognizing Sentiment; Chapter 5: Getting Response-Triggering Action; Chapter 6: Getting the Message-Hearing the Conversation; Chapter 7: Getting Results-Driving Business Outcomes; Chapter 8: Getting Buy-In-Convincing Your Colleagues

Chapter 9: Getting Ahead-Seeing the FutureAppendix: Resources; Index

Notes:

Includes index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

9786612551116

9780470622582

047062258X

9781282551114

1282551116

9780470622568

0470622563

OCLC:

609861544