The power of legacy and planned gifts : how nonprofits and donors work together to change the world / Kevin Johnson.

Format:

Book

Author/Creator:

Johnson, Kevin, 1954-

Series:

Chardon Press series.

The Chardon Press series

Language:

English

Subjects (All):

Deferred giving.

Fund raising.

Nonprofit organizations--Finance.

Nonprofit organizations.

Physical Description:

1 online resource (339 p.)

Edition:

1st ed.

Place of Publication:

San Francisco : Jossey-Bass, c2010.

Language Note:

English

Summary:

The Power of Legacy and Planned Gifts provides practical knowledge and tools nonprofits need to connect with loyal donors, resulting in a stream of future income that will sustain and advance their mission. Filled with illustrative real-world examples and cases, as well as worksheets to guide the reader, the book details a simple, multi-stage process for nonprofits to build a pipeline of future bequest income and offers donors perspective on making their gifts in a way that will best accomplish their goals. Praise for The Power of Legacy and Planned Gifts ""Kevi

Contents:

Sustained Planned Giving: How Small and Grassroots Nonprofits Can Build Strong Donor Relationships; TABLE OF CONTENTS; LIST OF EXERCISES, EXHIBITS, FIGURES, AND TABLES; PREFACE; INTRODUCTION; PART ONE; Chapter One: Loyal Donors and the Path to Nonprofit Sustainability; Chapter Two: Transforming Old Habits into New Strategies; Chapter Three: Assumptions That Mean Success or Failure; Chapter Four: It's Valuable to Make Your Own Plans First; Chapter Five: A Reason to Give: Inspiration and the Donor Experience; PART TWO; Chapter Six: The Four Steps to Create a Stream of Gifts

Chapter Seven: Step 1: Setting the Stage for Legacy GiftsChapter Eight: Step 2: Building Trust and Credibility; Chapter Nine: Step 3: The Tipping Point; Chapter Ten: Step 4: Putting It to Work: Going Public; PART THREE; Chapter Eleven: Integrating Legacy Gifts into Daily Work; Chapter Twelve: Gift Tools; Chapter Thirteen: Advisors Moving to Center Stage; Chapter Fourteen: Transparency and Ethics; RESOURCES; GLOSSARY; ENDNOTES; ACKNOWLEDGMENTS; ABOUT THE AUTHOR; INDEX

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

0-470-60872-2

1-282-55053-5

9786612550539

0-470-60870-6

OCLC:

609861453