The body-image meaning-transfer model : an investigation of the sociocultural impact on individuals' body-image / Anke Jobsky.

Format:

Book

Author/Creator:

Jobsky, Anke, author.

Language:

English

Subjects (All):

Export marketing--Case studies.

Export marketing.

Marketing--Vocational guidance.

Marketing.

Physical Description:

1 online resource (110 p.)

Edition:

1st ed.

Place of Publication:

Hamburg, Germany : Anchor Academic Publishing, 2014.

Language Note:

English

Summary:

This book deals with the impact of the sociocultural environment on body-image in Western consumer culture. Based on McCracken's (1986) meaning-transfer model, the author has created a body-image meaning-transfer (BIMT) model. It suggests how cultural discourse and interactions can shape individual consumers' understanding of socially 'good' and 'bad' bodies. It emphasizes the notable impact of mainstream advertising, media, and celebrity culture that commonly promote a thin-and-muscular beauty-ideal, and the process of normalization which implies feelings of guilt, anxiety, public observation

Contents:

The Body-Image-Meaning-Transfer Model; ABSTRACT; ACKNOWLEDGEMENTS; TABLE OF CONTENTS; TABLE OF FIGURES; 1. INTRODUCTION; 2. SELF, IDENTITY, AND MEANING-TRANSFER IN CONSUMER BEHAVIOUR; 2.1. BODY-IMAGE MEANING-TRANSFER; 3. APPROACHES AGAINST THE CURRENT MAINSTREAM BODY-IMAGE; 3.1. BANS AGAINST DELUSIVE, SURREAL BODY-IMAGES; 3.2. CAMPAIGNS ON HEALTHIER BODY-IMAGES; 3.3. CAN MAINSTREAM BIMT BE CHANGED THROUGH THESE CAMPAIGNS?; 4. RESEARCH METHODOLOGY; 5. ANALYSIS AND FINDINGS; 6. CONCLUSION AND RECOMMENDATIONS; 7. LIMITATIONS AND FURTHER RESEARCH; 8. BIBLIOGRAPHY; 9. APPENDICES

APPENDIX A: FOCUS GROUP DISCUSSION QUESTIONSAPPENDIX B: QUESTIONNAIRE; APPENDIX C1: FINDINGS GROUP A (UK); APPENDIX C2: FINDINGS GROUP B (GERMANY); APPENDIX D: QUANTITATIVE DATA GENERATED BY QUESTIONNAIRE

Notes:

Description based upon print version of record.

Includes bibliographical references.

Description based on online resource; title from PDF title page (ebrary, viewed April 19, 2014).

ISBN:

3-95489-620-6

OCLC:

871780053