Corporate communications [electronic resource] : an international journal. Volume 12, Number 4, Corporate and organizational marketing.

Format:

Book

Series:

Corporate Communications: an International Journal - Volume 12, Issue 4

Language:

English

Subjects (All):

Business communication.

Communication in management.

Communication in organizations.

Physical Description:

1 online resource (118 p.)

Edition:

1st ed.

Place of Publication:

[Bradford, England] : Emerald, 2007.

Language Note:

English

Summary:

All of the articles comprising this e-book were originally presented at the 9th International Corporate Identity Group (ICIG) symposium. The symposium was organized by Dr. Shaun Powell, with Professor John M.T. Balmer and Professor T.C. Melewar serving as consultant organisers. The theme of the symposium was, "Corporate Marketing and the Branding of the Organization". Mindful of the broad theme of the ICIG symposium this special edition is entitled, "Corporate and Organizational Marketing." The articles that comprise it include the article titles, "Understanding the meaning of corporate identi

Contents:

Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; CSR expectations: the focus of corporate marketing; Understanding the pitfalls in the corporate rebranding process; Student corporate brand identification: an exploratory case study; Relationship outcomes as determinants of reputation Peggy Simcic Brønn Norwegian School of Management, Oslo, Norway; Managing vision and the brand within the creative industries; Understanding the meaning of corporate identity: a conceptual and semiological approach; Call for Papers

Notes:

Description based upon print version of record.

Includes bibliographical references.

ISBN:

1-281-14345-6

9786611143459

1-84663-705-8

OCLC:

192042432