Corporate social responsibility (CSR) : an international marketing approach / Kolja Paetzold.

Format:

Book

Author/Creator:

Paetzold, Kolja.

Language:

English

Subjects (All):

Social responsibility of business.

Physical Description:

1 online resource (92 p.)

Edition:

1st ed.

Place of Publication:

Hamburg : Diplomica Verlag, 2010.

Language Note:

English

Summary:

This book presents the main framework of Corporate Social Responsibility (CSR) in connection with International Marketing. It includes the CSR background, such as its history and examples of how organizations implemented/can implement the philosophy of CSR into their core business.It is also illustrated how companies and organizations can control and measure their social actions. Furthermore, the advantages and disadvantages of the CSR implementation within an organization were compared. This allows the reader to understand which actions are beneficial for the organization and those that a

Contents:

Corporate Social Responsibility (CSR):an International Marketing Approach; Table of Contents; List of Figures; List of Abbreviations; 1. Introduction; 2. The CSR Approach; 3. Benchmarking CSR; 4. Role and Potential of CSR shown on 4 Aspects; 5. Critical Review on Greenwashing; 6. CSR as a Marketing Approach; 7. International Valuation of CSR with Focus on Marketing; 8. Conclusion; Bibliography; Lebenslauf

Notes:

Cover title.

Includes bibliographical references.

ISBN:

9783836646154

3836646153

OCLC:

679423758