Entering the Brazilian market : a guide for LEAN consultants / Kristina Erikson.

Format:

Book

Author/Creator:

Ericson, Kristina.

Language:

English

Subjects (All):

Marketing--Brazil.

Marketing.

Physical Description:

1 online resource (115 p.)

Edition:

1st ed.

Place of Publication:

Hamburg : Diplomica Verlag, 2009.

Language Note:

English

Summary:

Especially during the last two decades consulting companies established themselves in the international marketplace. In times of globalization particularly emerging economies, such as Brazil, are experiencing an upward trend and join the global players. The term LEAN consulting became frequently used in this context and plays a major role in the Brazilian consulting market nowadays. This study develops recommendations for the market entry of management consulting companies into the Brazilian market. The implication of the term Lean in the context of the consulting business and its future poten

Contents:

Entering the Brazilian Market; TABLE OF CONTENTS; LIST OF TABLES AND FIGURES; LIST OF MAPS; TABLE OF ABBREVIATIONS; 1 INTRODUCTION; 2 ECONOMIC OVERVIEW AND BACKGROUND OF BRAZIL; 3 MARKET EVALUATION; 4 LEAN CONSULTING; 5 MARKET ENTRY STRATEGY; 6 CONCLUSION; 7 BIBLIOGRAPHY; 8 APPENDIX

Notes:

Title from cover.

Includes bibliographical references.

ISBN:

9783836632737

383663273X

OCLC:

679421875