Marketing intelligence & planning. Volume 28, Number 7, Educating tomorrow's marketers / guest editor, Ross Brennan.

Format:

Book

Contributor:

Brennan, Ross, 1957-

Series:

Marketing intelligence & planning ; v. 28, no. 7.

Marketing intelligence & planning ; vol. 28, no. 7

Language:

English

Subjects (All):

Marketing research.

Marketing.

Physical Description:

1 online resource (140 p.)

Edition:

1st ed.

Other Title:

Marketing intelligence & planning. Volume 28, Number 7, Educating tomorrow's marketers

Place of Publication:

[Bingley, UK] : Emerald, 2010.

Language Note:

English

Summary:

The inspiration for this e-book emerged from the marketing education track of the 2009 annual conference of the Academy of Marketing, hosted by Leeds Metropolitan University. This conference track is always popular and lively, but 2009 was a vintage year, with 36 papers submitted. Such a wealth of material seemed to be a suitable foundation on which to build an e-book dealing with the challenges facing marketing educators at the start of the second decade of the millennium.

Contents:

Cover

CONTENTS

EDITORIAL ADVISORY BOARD

Guest editorial

The changing body of students

The uncomfortable mix of seduction and inexperience in vocational students' decision making

The student practitioner

The avatar lecturer: learning and teaching in Second Life

Marketing simulation games: student and lecturer perspectives

Large cohort assessment: depth, interaction and manageable marking

The employability attributes required of new marketing graduates

Key issues in marketing education: the marketing educators' view.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references.

ISBN:

1-282-98732-1

9786612987328

0-85724-658-5

OCLC:

704520037