Challenges for the trade in central and southeast Europe / edited by Sanda Renko, Blazenka Knezevic.

Format:

Book

Contributor:

Renko, Sanda.

Knežević, Blaženka.

Series:

International business and management series ; v. 29.

International business and management, 1876-066X ; v. 29

Language:

English

Subjects (All):

Europe, Eastern--Commerce.

Europe, Eastern.

Physical Description:

1 online resource (186 p.)

Edition:

First edition.

Place of Publication:

Bingley, United Kingdom : Emerald, 2013.

Language Note:

English

Summary:

This volume focuses on Central and Southeast Europe, and explores the dynamic and complex area of distributive trade on markets which have recently undergone a huge transformation. Papers in the volume employ both quantitative and qualitative research methods, and focus on retailing, international trade, relationships between retailers and suppliers, sustainability, private brands, loyalty programs, e-commerce and retailing strategies. Challenges For Trade in Central and Southeast Europe offers insights that will assist retailers, wholesalers and logistics companies in their decision making, as well as exploring macro topics that consider the effects of trade on the economy as a whole. There is much of value for a broad international readership, including academics, practitioners and policy-makers.

Contents:

ch. 1. Internationalization of retail in Poland and Croatia / Blazenka Knezevic, Marek Szarucki

ch. 2 Interaction of trade activities between selected southeast European countries / Sanda Renko

ch. 3. Trade in terms of ecological economics / Sreten Cuzovic, Svetlana Sokolov Mladenovic

ch. 4. The role of retailers in developing a healthy lifestyle in Poland / Grazyna Smigielska

ch. 5. Socially responsible marketing in creating value for customers in the Polish market / Edyta Rudawska

ch. 6. Control of mergers in grocery retail market in Croatia / Jasminka Pecotic Kaufman

ch. 7. Shoppers perceptions of retail agglomeration characteristics in Zagreb region / Ivan-Damir Anic, Milivoj Markovic, Nikola Knego

ch. 8. Effects of risk-related purchasing factors on private label quality perceptions in Bosnia and Herzegovina / Adi Alic, Emir Agic, Almir Pestek

ch. 9. Challenges of e-retailing : impulsive buying behaviour / Katija Vojvodic, Matea Matic.

Notes:

Description based upon print version of record.

Includes bibliographical references.

Print version record

ISBN:

9781781908334

1781908338

OCLC:

866642978