Apple's secret of success : traditional marketing vs. cult marketing / Sascha Schneiders.

Format:

Book

Author/Creator:

Schneiders, Sascha.

Language:

English

Subjects (All):

Branding (Marketing).

Marketing.

Apple Computer, Inc.

Physical Description:

1 online resource (91 p.)

Edition:

1st ed.

Place of Publication:

Hamburg : Diplomica Verlag, 2011.

Language Note:

English

Summary:

HauptbeschreibungThere is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later.The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people's lif

Contents:

Apple's Secret Of Success; ABSTRACT; TABLE OF CONTENTS; List of figures; Abbreviations; 1 Introduction to the study; 2 LITERATURE REVIEW; 3 METHODOLOGY; 4 RESEARCH FINDINGS; 5 CONCLUSION; 6 BIBLIOGRAPHY; 7 APPENDIX

Notes:

Title from cover.

Includes bibliographical references.

ISBN:

9783842802216

3842802218

OCLC:

759158124