Trust the brand : corporate reputation management in private banking / Verena A. Knipp.

Format:

Book

Author/Creator:

Knipp, Verena A.

Language:

English

Subjects (All):

Corporate image--Management.

Corporate image.

Corporations--Public relations.

Corporations.

Physical Description:

1 online resource (141 p.)

Edition:

1st ed.

Place of Publication:

Hamburg [Germany] : Diplomica Verlag, 2009.

Language Note:

English

Summary:

Reputation is the sum of individual perceptions, experiences and beliefs in the mind of a company's stakeholder. Therefore, synchronous stakeholder communication and interaction has to respect the needs of all parties involved. Reputation management is the total of concepts, processes and structures that are directed towards the effective management of reputation within a company. It covers all activities to establish, preserve, improve and defend reputation systematically.Private banking is a highly sensitive and trust requiring business. A strong bank brand and a healthy reputation are i

Contents:

Trust the Brand; Preface; Table of contents; List of figures; List of appendices; Abbreviations; 1. Introduction; 2. Basic principles and conceptual demarcation; 3. The development of reputation in private banking; 4. Reputation management in German private banks -a survey; 5. Corporate Reputation Management System; 6. Outlook; Bibliography; Appendix; Verena Angelika Knipp

Notes:

Cover title.

Includes bibliographical references.

ISBN:

9783836630580

3836630583

OCLC:

754714512