Television advertising and televangelism : discourse analysis of persuasive language / Rosemarie Schmidt and Joseph F. Kess.

Format:

Book

Author/Creator:

Schmidt, Rosemarie.

Contributor:

Kess, Joseph F.

Series:

Pragmatics & beyond ; VII:5.

Pragmatics & beyond, 0166-6258 ; VII:5

Language:

English

Subjects (All):

Persuasion (Rhetoric).

Television advertising--Language.

Television advertising.

Television in religion.

Evangelistic work--Language.

Evangelistic work.

Physical Description:

1 online resource (97 p.)

Edition:

1st ed.

Place of Publication:

Amsterdam ; Philadelphia : J. Benjamins Pub. Co., 1986.

Language Note:

English

Summary:

The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertake

Contents:

TELEVISION ADVERTISING AND TELEVANGELISM DISCOURSE ANALYSIS OF PERSUASIVE LANGUAGE; Editorial page; Title page; Copyright page; Table of contents; 1. INTRODUCTION; 2. THE LANGUAGE OF PERSUASION; 3. THE LANGUAGE OF TELEVANGELISM; 4. RESULTS AND DISCUSSION; 5. SUMMARY AND CONCLUSIONS; FOOTNOTES; APPENDICES; A. H.P. GRICE'S PRINCIPLES OF CONVERSATION; B. TRANSCRIPTS OF PROMOTIONAL SEGMENTS; REFERENCES; The series PRAGMATICS & BEYOND series

Notes:

Description based upon print version of record.

Includes bibliographical references.

ISBN:

90-272-8629-9

1-283-09295-6

9786613092953

OCLC:

717175817