Translation as intercultural communication : selected papers from the EST Congress, Prague 1995 / edited by Mary Snell-Hornby, Zuzana Jettmarova, Klaus Kaindl.

Format:

Book

Conference/Event

Author/Creator:

EST Congress, Corporate Author.

Contributor:

Jettmarová, Zuzana.

Kaindl, Klaus.

Snell-Hornby, Mary.

Conference Name:

EST Congress (1st : 1995 : Prague, Czech Republic)

EST Congress.

Series:

Benjamins translation library ; v. 20.

Benjamins translation library, 0929-7316 ; v. 20

Language:

English

Subjects (All):

Intercultural communication--Congresses.

Intercultural communication.

Translating and interpreting--Congresses.

Translating and interpreting.

Physical Description:

1 online resource (367 p.)

Edition:

1st ed.

Place of Publication:

Amsterdam ; Philadelphia : J. Benjamins, c1997.

Language Note:

English

System Details:

Mode of access: World Wide Web.

Summary:

This selection of 30 contributions (3 workshop reports, 27 papers from 14 countries) concentrates on intercultural communication in its broadest sense: themes vary from dissident translation under the Marcos dictatorship in the Philippines and translation as a process of power in the 3rd world context to drama translation and the role of the cognitive sciences in translation theory. Topics of current interest such as media interpreting, news translation, advertising, subtitling and the ethics of translation have a prominent position, as does the Workshop 'Contact as Conflict' which discusses the phenomenon of the hybrid text as a result of the translation process. The volume closes with the EST Focus debate on thorny issues of Methodology, Policy and Training. The volume demonstrates clearly the richness and breadth of the topics dealt with in Translation Studies today along with its complex interaction with neighbouring disciplines.

Contents:

TRANSLATION AS INTERCULTURAL COMMUNICATION

Editorial page

Title page

Copyright page

Table of contents

Preface

Part I. Translation - Sociology, Culture and Ethics

Translation as institution

Conventions and norms

Sense and self-reproduction

Self-reference and metalanguage

References

The "death" of the author and the limits of the translator's visibility

The "death" of the author and the birth of the reader

The notion of abusive fidelity

The limits of the translator's inevitable visiblity

Pour une sociologie de la traduction: le cas de la littérature américaine traduite en France après la Seconde Guerre mondiale (1945-1960)

Sociologie des productions symboliques et "effet traduction

La traductionde la science-fiction américaine et l'émergence d'un champ français de SF dans les années 1950

La littérature canonique américaine dans l'espace culturel français après 1945

Références

Translation as imposition vs. translation as requisition

Senders and translation

'Imposition' vs. 'requisition' by means of 'cultural bridgeheads'

Large-scale translation: the 19th century

New developments

The present scene

Discussion

The impressionistic approach to translation theorizing

or: Twentieth-century Chinese ideas of translation through the Western looking-glass

Yan Fu's three principles

Fu Lei's "likeness-in-spirit

Qian Zhongshu's "realm of transformation

Transgression and circumvention through translation in the Philippines

History

Translation

Appendix A: Table of contents of Kamao. 1971.

Appendix B. Table of contents of Philippine Collegian. February 1975.

Appendix C. Table of contents of Philippine Collegian. August 1975.

A call for descriptive Translation Studies on the Turkish tradition of rewrites

The first translations of KD in the Near East

Kul Mesud's Kelile ve Dimne

Translating plays or baking apple pies: A functional approach to the study of drama translation

Papanek's model

Method

Use (Does it work?)

Need

Telésis

Associations

Aesthetics

Translation strategies and the reception of drama performances: a mutual influence

The channel

The theatre building

The theatre stage

From saint to sinner: The demonization of Oscar Wilde's Salomé in Hedwig Lachmann's German translation and in Richard Strauss' opera

Hedwig Lachmann's translation

The theatrical and musical reception of Lachmann's text

Translation as a process of power: Aspects of cultural anthropology in translation

Ethnography and translation as culturally specific communication

The "will to power

Asymmetrical power relations in the translation process

Asymmetrical power relations in ethnography

Ethnography and translation in the same boat

Ethnography and translation: quo vadis?

Astérix - Vom Gallier zum Tschetnikjäger: Zur Problematik von Massenkommunikation und übersetzerischer Ethik

Elemente der übersetzerischen Kompetenz

Astérix:Vom Gallier zum Tschetnikjäger

Bibliographie

Ethics of translation

Clarity

Truth

Trust

Understanding

Part II. Translation and Beyond - Aspects of Communication

News translation as gatekeeping

Gatekeeping and translation

Shoemaker's multilayered model of gatekeeping

But is it translation?

Advertising - A five-stage strategy for translation

Setting the scene

The German and UK markets

Strategies for translating advertisements

Conclusion

References.

New advertising markets as target areas for translation

Cultural stereotyping

Translation strategies in advertising

Deficiencies of direct transfer

Adaptation as a prerequisite of efficient translation

Advertisement translation from the Czech, Latvian and Polish perspective

Getting the message across - Simultaneous interpreting for the media

Special features of TV interpreting

TV interpreting in Austria

Quality expectations: Conference vs. media standards

Conclusions

Clinton speaks German": A case study of live broadcast simultaneous interpreting

Quality: Ideal vs. real

Case study: Clinton in Berlin

Bridging the gap: Verb anticipation in German-English simultaneous interpreting

Anticipation in simultaneous interpreting

Experiment

A thinking-aloud experiment in subtitling

Thinking-aloud experiments

TAPs research in language-related fields

The experiment

Discussion of the results

Comprehension processes and translation. A think-aloud protocol (TAP) study

Successful processes

Partly successful processes

Übersetzen als transkultureller Verstehens- und Produktionsprozeß

Neuronales Geschehen und kognitive Prozesse

Verstehen in der Kognitionswissenschaft

Integrativ-produktiver Verstehens- und Produktionsprozeß

Sprachlich-konzeptuelle Verstehensschwierigkeiten und -Strategien

Kontextuelle Verstehensschwierigkeiten und Verstehensstrategien

Literatur

Anhang

Von Scheuklappen, Mikroskopen und Fernrohren: Der Umgang mit Wissen in der Entwicklung der Übersetzungskompetenz

Übersetzungskompetenz: Ausgangs- und Zielpunkte

Translatorisches Wissen

Konsequenzen für die Didaktik

Rolle der Verbalisierung

Konsequenzen für die Forschung.

Bibliographie

Ein kohärentes Translat - was ist das? Die Kulturspezifik der Texterwartungen

Kulturspezifische Texterwartungshaltungen: Textsorte, Textdynamik und interpersonaler Faktor

Beispieldiskussion

Schlußfolgerungen

Murder in the laboratory - Termhood and the culture gap

LSP and term recognition

'Technical' terms and general language words

Concepts and cultural knowledge

A model for translation of legal texts

The extralinguistic reality

The action theoretical framework

The legal universe

The textual universe

New ideas from historical concepts: Schleiermacher and modern translation theory

Part I

Part II

A matter of life and death: Gender stereotypes in some modern Dutch Bible translations

Genesis 27, a summary

Gender-specific elements

Part III. Panel Discussions

Translation as intercultural communication - Contact as conflict

References:

EST Focus: Report on research training issues

The CE(T)RA programme

Translation Studies research: A supervisor's perspective

List of contributors

The series Benjamins Translation Library.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references.

ISBN:

1-283-04713-6

9786613047137

90-272-8561-6

OCLC:

711000232