Analyzing genres in political communication : theory and practice / edited by Piotr Cap, Urszula Okulska.

Format:

Book

Contributor:

Cap, Piotr.

Okulska, Urszula.

Series:

Discourse Approaches to Politics, Society and Culture, 1569-9463 ; v. 50

Language:

English

Subjects (All):

Discourse analysis--Political aspects.

Discourse analysis.

Public communication--Political aspects.

Public communication.

Journalism--Political aspects.

Journalism.

Mass media--Political aspects.

Mass media.

Communication in politics.

Physical Description:

xi, 426 p.

Edition:

1st ed.

Place of Publication:

Amsterdam : John Benjamins Publishing Company, 2013.

Language Note:

English

Summary:

The present chapter takes under scrutiny political blogs with a view to establishing their generic profile, both in terms of structure and functions. This relatively new genre in political communication is discussed in the context of "mediatization", a meta-process transforming the relationship between media, society and politics through creating a common spatiotemporal, cognitive and axiological sphere of shared experience, and supplementing the social activities which previously took place only face-to-face with virtual interaction. The study demonstrates that what makes this process possible is the mechanism of "proximization", allowing for the reduction of the temporal, spatial, axiological, cognitive and emotional distance between the blogger and his or her audience, and thus for the mediation of experience and the creation of a virtual community around the "networked public sphere." On the theoretical level, the chapter offers a new integrated approach towards the discourse of the political blogosphere, combining pragmatic and cognitive linguistic perspectives with insights from social semiotics and media studies. Quantitative (e.g. keyword analysis, concordance analysis, semantic vectors) and qualitative methods are used to explore "proximization dynamics" in political blogs written by active party politicians: the corpus of Polish- and English-language data comprises the two most prominent political blogs in each country along with their readers' comments from the left and right ends of the political spectrum.

Contents:

Analyzing Genres in Political Communication

Editorial page

Title page

LCC data

Table of contents

Notes on contributors

Analyzing genres in political communication: An introduction

1. Aims and scope

2. General problems in genre analysis

3. Analyzing "political" genres

Notes

References

Part I. Theory-driven approaches

1. Genres in political discourse: The case of the 'inaugural speech' of Austrian chancellors

1. Introduction

2. Genre theories

3. The inaugural speech of Austrian chancellors

4. Discussion and conclusions

2. Political interviews in context

2. Political interviews: The default scenario

3. Political interviews: A multi-layered genre

4. Political interviews: A hybrid genre

5. Conclusions

Acknowledgement

3. Policy, policy communication and discursive shifts

2. Discursive change and discursive shifts

3. European public discourses on climate change

4. The EU: Democratic and economic policy discourse in a multilevel system of governance

5. European Union's policy on climate change: An overview

6. Analysis

7. Conclusions: Discursive shifts in EU discourses on climate change

Acknowledgment

4. The television election night broadcast: A macro genre of political discourse

2. Genre

3. The BBC Election Night 1997: Data and method

4. Reports

5. Declaration sequences

6. Summary and conclusion

Appendix

5. Analyzing meetings in political and business contexts: Different genres - similar strategies?

1. Introduction: Strategic discussion and decision-making, power and knowledge in meetings

2. Strategic discussion in meetings.

3. The Discourse-Historical Approach (DHA) - Defining discourse, genre, context, and text

4. "Meeting" and meeting types: Salient discursive strategies

5. Discussion and conclusion

6. Presenting politics: Persuasion and performance across genres of political communication

2. The microanalysis of political language

3. Political communication as persuasion

4. Political communication as performance

5. Conclusion

Part II. Data-driven approaches

7. Legitimizing the Iraq War through the genre of political speeches: Rhetorics of judge-penitence i

2. Rhetorics of judge-penitence

3. Methodology

4. Denmark - the historical context

5. Denmark and the Iraq crisis

6. Conclusion

8. Macro and micro, quantitative and qualitative: An integrative approach for analyzing (election ni

2. Theory and methodological approach

3. Election night speeches as one part in a chain of events

4. Election night speeches as a subgenre of political speech

5. Political background of the British General Election in 1997

6. Tony Blair's winner speech in front of the Royal Festival Hall in London

7. Background to the German Bundestagswahlen 1998

8. Gerhard Schröder's winner speech in front of the Parteizentrale of the SPD in Bonn

9. Comparison of Blair's and Schröder's speeches

10. Conclusion

9. Reframing the American Dream: Conceptual metaphor and personal pronouns in the 2008 US presidenti

2. Aims and scope

3. Theoretical background

4. Analysis

10. The late-night TV talk show as a strategic genre in American political campaigning

1. Introduction.

2. Delimiting and approaching genres

3. The history and properties of the talk show in the American context

4. The strategic potential of the late-night TV talk show: A case study of 2008 campaign

11. Multimodal legitimation: Looking at and listening to Obama's ads

2. Conceptual framework

3. Method

4. Analyses

12. Blogging as the mediatization of politics and a new form of social interaction: A case study of

2. Defining the genre

3. The networked public sphere, the mediatization of politics, and proximization

4. Data and methodology

5. Analysis

Index.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references and index.

ISBN:

9789027271488

9027271488

OCLC:

851696548