3 options
Olive-oil purchase behaviour : culture and food habits / Juan Carlos Gázquez-Abad, Martínez-López and Juan Antonio Mondéjar-Jiménez.
- Format:
- Book
- Author/Creator:
- Gázquez Abad, Juan Carlos.
- Series:
- Novinka (Series)
- Food science and technology.
- Novinka
- Food science and technology
- Language:
- English
- Subjects (All):
- Olive oil industry.
- Olive oil--Purchasing.
- Olive oil.
- Consumer behavior.
- Physical Description:
- 1 online resource (68 p.)
- Edition:
- 1st ed.
- Place of Publication:
- New York : Nova Science Publishers, Inc., c2010.
- Language Note:
- English
- Summary:
- Olive oil is an important component in the food system in most European markets. Moreover, its consumption is gaining interest among consumers, particularly in northern Europe, the U.S. and Canada. As a consequence of this increasing consumption it is fundamental to analyse the main factors influencing consumers' olive-oil choices for both brands and retailers to be able to compete more efficiently and satisfy consumer needs more closely. In this respect, factors such as culture or habits affect many aspects of consumer behaviour such as the structure of consumption, individual decision-making and communication about the product.
- Contents:
- Food choice research. Aspects influencing olive-oil consumer choice.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 1-61728-311-8
- OCLC:
- 923662290
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.