Observing the user experience : a practitioner's guide to user research / Mike Kuniavsky.

Format:

Book

Author/Creator:

Kuniavsky, Mike.

Series:

Morgan Kaufmann series in interactive technologies.

Morgan Kaufmann series in interactive technologies

Language:

English

Subjects (All):

Human-computer interaction.

User interfaces (Computer systems).

Physical Description:

1 online resource (577 p.)

Edition:

1st edition

Other Title:

Practitioner's guide to user research

Place of Publication:

San Francisco, CA : Morgan Kaufmann Publishers, c2003.

Language Note:

English

System Details:

text file

Summary:

The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need from your product, and whether they'll be able to use what you've created. Filled with real-world experience and a wealth of practical information, this book presents a complete toolbox of techniques to help designers and developers see through the eyes of their users. It provides in-depth coverage of 13 user experience research

Contents:

Front Cover; Observing the User Experience; Copyright Page; Contents; Preface; PART I: Why Research is Good and How It Fits Into Product Development; CHAPTER 1. Typhoon: A Fable; The Short History of Typhoon; CHAPTER 2. Do A Usability Test Now!; A Micro-Usability Test; What Did You Learn?; What to Do Next; CHAPTER 3. Balancing Needs Through Iterative Development; Success for End Users Is; Success for Advertisers Is; Success for the Company Is; A System of Balance: Iterative Development; Iterative Development and User Research; Example: A Scheduling Service; CHAPTER 4. The User Experience

Information ArchitectureInteraction Design; Identity Design; The User Experience Research; PART II: User Experience Research Techniques; CHAPTER 5. The Research Plan; Goals; Schedules; Budget; Research Plan for Company X; Maintenance; CHAPTER 6. Universal Tools: Recruiting and Interviewing; Recruiting; Interviewing; CHAPTER 7. User Profiles; When to Do It; How to Do It; Using Profiles; Example; CHAPTER 8. Contextual Inquiry,Task Analysis, Card Sorting; Contextual Inquiry; Task Analysis; Card Sorting; CHAPTER 9. Focus Groups; When Focus Groups Are Appropriate; How to Conduct Focus Groups

Focal Group AnalysisExample; CHAPTER 10. Usability Tests; When to Test; How to Do It; How to Analyze It; Example; CHAPTER 11. Surveys; When to Conduct Surveys; How to Field a Survey; How to Analyze Survey Responses; Follow-Up and Ongoing Research; CHAPTER 12. Ongoing Relationship; Background; Diaries; Advisory Boards; Beta Testing; Telescoping; Taking the Longer View; CHAPTER 13. Log Files and Customer Support; The Customer Support Process; Collecting Comments; Reading Comments; Organize and Analyze Them; Log Files; What's in a Log File, and What's Not; Logs and Cookies; Some Useful Metrics

Extracting Knowledge from DataCHAPTER 14. Competitive Research; When Competitive Research is Effective; Competitive Research Methods; Analyzing Competitive Research; Acting on Competitive Research; Example: A Quick Evaluation of ZDNet; CHAPTER 15. Others' Hard Work: Published Information and Consultants; Published Information; Hiring Specialists; CHAPTER 16. Emerging Techniques; Variations on Techniques; Combining; PART III: Communicating Results; CHAPTER 17. Reports and Presentations; Preparation; The Report; The Presentation; CHAPTER 18. Creating a User-Centered Corporate Culture

IntegrationJustification; What If It's Too Difficult?; The Only Direction; Appendix A: The Budget Research Lab; Appendix B: Common Survey Questions; Appendix C: Observer Instructions; Bibliography; Index; About the Author

Notes:

Description based upon print version of record.

Includes bibliographical references (p. 542-544) and index.

ISBN:

9786611015077

9781281015075

1281015075

9780080497563

008049756X

OCLC:

63116720