New qualitative research methodologies in management / guest editor, Simone Guercini.

Format:

Book

Contributor:

Guercini, Simone, editor.

Series:

Management decision ; Volume 52, Number 4.

Management Decision, 0025-1747 ; Volume 52, Number 4

Language:

English

Subjects (All):

Social sciences--Research.

Social sciences.

Research--Methodology.

Research.

Physical Description:

1 online resource (153 p.)

Place of Publication:

[Bradford, England] : Emerald, 2014.

Language Note:

English

Summary:

Ongoing changes in technological context and society overall continually pose new methodological challenges for managerial research. However, facing such challenges can be aided by the very technological and societal developments that have brought them about, as they offer new tools and possible approaches. Clearly, any new approach must undergo a process of refinement and standardization in order to become a concrete solution. This is precisely the aim underlying the conception, proposal and final making of this e-book: to contribute to clarifying, formalizing, and eventually standardizing ne

Contents:

Cover; Editorial advisory board; New qualitative research methodologies in management; Crowdsourcing content analysis for managerial research; Netnography approach as a tool for marketing research: the case of Dash-P&G/TTV; Uncovering customer service experiences with Twitter: the case of airline industry; An interdisciplinary method for brand association research; Hybrid analysis of textual data; Gift-giving, sharing and commodity exchange at Bookcrossing.com: new insights from a qualitative analysis; Combining qualitative methods in practice

To explore new avenues:experiential testimonio research

Notes:

Description based upon print version of record.

Includes bibliographical references.

Description based on online resource; title from PDF cover (ebrary, viewed September 13, 2014).

ISBN:

1-78350-260-6

OCLC:

885122663