Exhibitions and displays : museum design concepts, brand presentation, trade show design / Christian Schittich (ed.).

Format:

Book

Author/Creator:

Schittich, Christian, Author.

Contributor:

Schittich, Christian.

Series:

in DETAIL

Language:

English

Subjects (All):

Trade shows--Exhibition techniques.

Trade shows.

Exhibit stands--Design and construction.

Exhibit stands.

Display of merchandise.

Physical Description:

1 online resource (0 p.)

Edition:

1st ed.

Place of Publication:

Basel ; Boston : Birkhäuser, [2009]

Language Note:

English

Summary:

From trade fair stands to museum concepts, the successful transfer of information to a wide public audience relies on effective staging and appropriate architectural design. While museum exhibitions focus on the art of communicating content, with commercial aspects tending to play a more subordinate role, the goal of trade fair stands and showrooms is to convey a brand image. And at least since large companies like BMW and Mercedes began introducing commercialized museum concepts designed to stage their brands, the phenomenon has come full circle. Not infrequently, planners today must not only accomplish the demanding task of designing an exhibition; they must also meet full service demands, from briefings and CI design to realization. How to do this successfully is the subject of short articles by authors from the relevant fields. With extensively documented project examples organized by presentation or exhibition type, these valuable technical articles offer a detailed roadmap to practical success.

Practical knowlwdge from briefing to implementation

Contents:

Front matter

Contents

Designing exhibitions and presentations / Schittich, Christian

Interaction of building and presentation - current museum concepts / Schittich, Christian

To exhibit - From the spoon to the state / Baur, Ruedi

Phaeno Science Center in Wolfsburg

New Museum in New York

Literature Museum in Marbach

Museum of Celtic and Roman History in Manching

BMW Museum in Munich

Mercedes-Benz Museum in Stuttgart

Show and let show / Merz, Hg / Wais, Patrick

"The Rommel Myth" exhibition in Stuttgart

"That's Opera" traveling exhibition

"Inventioneering Architecture" traveling exhibition

Museum pavilion in Pouilly-en-Auxois

Exhibition pavilion for Artek in Milan

Built Identity Architecture - Design - Communication / Messedat, Jons

Audi Center in Munich

adidas Brand Center in Herzogenaurach

Baufritz exhibition building in Erkheim

Proper light for presentations / Schielke, Thomas

"Freudenhaus" optician store in Munich

Whiteleys Shopping Center in London

MPREIS Supermarket in Innsbruck

Edeka Supermarket in Ingolstadt

Noise barrier with integrated car showroom near Utrecht

Exhibition hall in Paris

New Trade Fair in Stuttgart

Sustainably designing temporary architecture for brands / Schmidhuber, Susanne

Stylepark Lounge in Berlin

Exhibition stand "Garment Garden" in Frankfurt am Main

Exhibition design system or custom design / Röckl, Günther

Eternit exhibition stands in Stuttgart and Munich

E.ON exhibition stand in Essen

Serafini exhibition stand in Cologne

Architects - Project data

Authors

Illustration credits

Notes:

Description based upon print version of record.

Includes bibliographical references.

Description based on print version record.

ISBN:

3-0346-1555-8

OCLC:

979760963