International journal of wine business research. Volume 20, Number 1, Direct wine marketing channels / Guest editor: Johan Bruwer.

Format:

Book

Contributor:

Bruwer, Johan.

Series:

International Journal of Wine Business Research - Volume 20, Edition 1

International journal of wine business research ; v.20, no. 1

Language:

English

Subjects (All):

Wine industry.

Wine industry--Research.

Physical Description:

1 online resource (86 p.)

Edition:

1st ed.

Place of Publication:

[Bradford, England] : Emerald, 2008.

Language Note:

English

Summary:

Many wine businesses are finding it increasingly difficult to secure retail shelf space in the mainstream retailer-to-consumer channels. The best strategy to ensure their survival is often a stronger focus on the direct marketing channels to wine consumers. This e-book is therefore a good opportunity for highlighting both conceptual and empirical research into the role and impact of the direct marketing channels for wine.

Contents:

Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Making a connection: tasting rooms and brand loyalty; A model and exploratory study for promoting professional sales in winery visitor centers; Direct marketing channels in the French wine industry; Using winery web sites to launch relationships with Millennials; Trust and online wine purchasing: insights into UK consumer behaviour

Notes:

Description based upon print version of record.

Includes bibliographical references.

ISBN:

1-281-38517-4

9786611385170

1-84663-855-0

OCLC:

243623567