Fashion online.

Format:

Book

Series:

Journal of Fashion Marketing and Management - Issue 4, Volume 11

Journal of Fashion Marketing and Management ; 11, no. 4

Language:

English

Subjects (All):

Electronic commerce.

Fashion.

Physical Description:

1 online resource (173 p.)

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2007.

Language Note:

English

Summary:

The pervasive nature of the World Wide Web in the 'connected' world is undeniable. But how many of us regularly purchase clothing online? Do we spend our time inside virtual retail outlets and break for a discussion about the latest trends through a blog? Much has been made of the potential of online channels for retail and this issue brings together research into these many facets of the online environment. The e-book is a large and comprehensive edition that includes nine academic papers, one practitioner perspective, book reviews and a commentary. The contributing authors are diverse both i

Contents:

Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Editorial; Key developments in the EU clothing market in 2006: consolidation after the "big bang"; Exploring how the effect of attributes varies with fashion product e-tailer type; Online visual merchandising (VMD) of apparel web sites; Information components of apparel retail web sites: task relevance approach; Cultural differences between Korean and American apparel web sites; The effect of consumer demographic characteristics on the perception of fashion web site attributes in Korea

Capturing college students on the web: analysis of clothing web site attributesTelepresence and fantasy in online apparel shopping experience; Attitude toward internet web sites, online information search, and channel choices for purchasing; An exploratory investigation of the virtual community MySpace.com; The changing digital dynamics of multichannel marketing; Book review; Forthcoming in Volume 12 Issue 1

Notes:

Description based upon print version of record.

ISBN:

1-281-07930-8

9786611079307

1-84663-645-0

OCLC:

182540306