Emerging perspectives on the marketing of financial services / guest editor: Hooman Estelami.

Format:

Book

Contributor:

Estelami, Hooman.

Series:

International Journal of Bank Marketing ; v. 25, no 4.

International Journal of Bank Marketing ; 25, no. 4

Language:

English

Subjects (All):

Bank marketing.

Financial services industry.

Physical Description:

1 online resource (77 p.)

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2007.

Language Note:

English

Summary:

A fundamental requirement for the social and economic stability of any modern society is the financial security of its citizens. In that sense, financial services marketers have a unique opportunity to engage in activities that help build consumer wealth and establish a mutual sense of trust with their customers. To provide a mechanism for such an engagement, in November of 2006, a conference on the Marketing of Financial Services was hosted at Fordham University in New York. Of the nearly fifty papers that were submitted to the conference, a total of four were selected for publication in this

Contents:

Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; An exploratory study of negative option marketing: good, bad or ugly?; Music, scent and time preferences for waiting lines; The adoption and usage of credit cards by urban-affluent consumers in China; Relational benefits and customer satisfaction in retail banking; Call for papers

Notes:

Description based upon print version of record.

ISBN:

1-281-07869-7

9786611078690

1-84663-491-1

OCLC:

182561450