Design and business.

Format:

Book

Series:

Journal of Business Strategy - Issue 4, Volume 28

Journal of Business Strategy ; 28, no. 4

Language:

English

Subjects (All):

Strategic planning.

Business planning.

Physical Description:

1 online resource (81 p.)

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2007.

Language Note:

English

Summary:

We are passionate believers in the potential that design thinking holds for business and tired of the "iPOD as icon" phenomenon that equates design exclusively with high-end new products. Despite seemingly endless exhortations about the value of design in business, the conversations never seem to recognize that design holds out any promise greater than the creation of sleek, high-end products. But design offers business so much more. To illustrate this, we need to swim upstream from the act of designing to the thinking behind design in order to show how design thinking can help businesses deve

Contents:

Cover; Table of contents; Editors' note; Design and business: why can't we be friends?; Artistry for the strategist; The second road of thought: how design offers strategy a new toolkit; Possibility thinking: lessons from breakthrough engineering; Abduction: a pre-condition for the intelligent design of strategy; Daily life, not markets: customer-centered design; Learning to design: giving purpose to heart, hand and mind; The practice of breakthrough strategies by design; Strategizing through playful design

Notes:

Description based upon print version of record.

ISBN:

1-281-07906-5

9786611079062

1-84663-529-2

OCLC:

182555879