Understanding approaches to garment fit / guest editor: Rose Otieno.

Format:

Book

Contributor:

Otieno, Rose.

Series:

Journal of Fashion Marketing and Management - Issue 3, Volume 11

Journal of Fashion Marketing and Management ; 11, no. 3

Language:

English

Subjects (All):

Clothing and dress measurements.

Fashion merchandising.

Physical Description:

1 online resource (139 p.)

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2007.

Language Note:

English

Summary:

The concept of fit continues to be both elusive and inconclusive and as a construct, fit is difficult to study objectively. Throughout history body size and shape have presented great dilemma for wearers, makers and marketers of garments. The greatest challenge has been to measure the body adequately enough to generate garments that fit the body in a way that wearers prefer. In understanding garment fit, three themes emerge: how to efficiently measure the body in order to capture size and shape; how to analyze and utilize data to create a match between the body, garments and consumer preferences.

Contents:

Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; The Standards Australia sizing system: quantifying the mismatch; Ethical practice and methodological considerations in researching body cathexis for fashion products; Usability of pattern customising technology in the achievement and testing of fit for mass customisation; Fit preferences of female consumers in the USA; Fashion supply chain organisation and management between the UK and China; Cognitive source and clothing retail; The early-adolescent female clothing consumer; Home sewers' satisfaction with fit of apparel patterns

A decade of Alternative Investment Market (AIM) - but little impact on the UK apparel sectorBook review; Forthcoming in Issue 4

Notes:

Description based upon print version of record.

ISBN:

1-281-07909-X

9786611079093

1-84663-541-1

OCLC:

182540551