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Business to business services : multiple markets and multi-disciplinary perspectives for the twenty-first century / guest editors: Katherine Tyler, Mark Patton, Marco Mongiello and Derek Meyer.
- Format:
- Book
- Series:
- Journal of services marketing
- Journal of Services Marketing ; 21, no. 5
- Language:
- English
- Subjects (All):
- Industrial marketing.
- Business enterprises.
- Physical Description:
- 1 online resource (97 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Bradford, England : Emerald Group Publishing, c2007.
- Language Note:
- English
- Summary:
- This e-book addresses the concept of services business markets (SBMs). The guest editors raise the point that SBMs are more uncertain, complex, and interdependent than B2B markets; yet there is no comprehensive, critical literature review of services business markets, nor is there a publication outlet which focuses solely on SBMs which would provide a locus for dialogue. Therefore this e-book has been designed to begin to fill those gaps. The accepted papers were empirical and conceptual, qualitative and quantitative, and their authors were from the USA, Belgium, Germany, Australia, Scandinavi
- Contents:
- cover; Contents; Services business markets: a further view of a new reality or a blurred landscape?; Service packaging: key to successful provisioning of ICT business solutions; An assessment of customer service in business-to-business relationships; The shift in sales organizations in business-to-business services markets; The role of trust in financial services business relationships; A re-examination of the relationship between value, satisfaction and intention in business services; Segment differences in the asymmetric effects of service quality on business customer relationships
- Key drivers of university-industry relationships: the role of organisational compatibility and personal experienceExecutive summary and implications for managers and executives
- Notes:
- Description based upon print version of record.
- ISBN:
- 1-281-07911-1
- 9786611079116
- 1-84663-555-1
- OCLC:
- 182549111
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