A history of the book in America. Volume 5, The enduring book : print culture in postwar America / edited by David Paul Nord, Joan Shelley Rubin, and Michael Schudson.

Format:

Book

Contributor:

Nord, David Paul, editor.

Rubin, Joan Shelley, editor.

Schudson, Michael, editor.

Series:

History of the book in America ; Volume 5.

History of the Book in America ; Volume 5

Language:

English

Subjects (All):

Book industries and trade--United States--History--20th century.

Book industries and trade.

Book industries and trade--United States--History--21st century.

Periodicals--Publishing--United States--History--20th century.

Periodicals.

Periodicals--Publishing--United States--History--21st century.

Physical Description:

1 online resource (637 p.)

Edition:

1st ed.

Place of Publication:

Chapel Hill, [North Carolina] : Published in association with the American Antiquarian Society by the University of North Carolina Press, 2009.

Language Note:

English

Summary:

The fifth volume of A History of the Book in America addresses the economic, social, and cultural shifts affecting print culture from World War II to the present. During this period factors such as the expansion of government, the growth of higher education, the climate of the Cold War, globalization, and the development of multimedia and digital technologies influenced the patterns of consolidation and diversification established earlier. The thirty-three contributors to the volume explore the evolution of the publishing industry and the business of bookselling. The histories of government publishing, law and policy, the periodical press, literary criticism, and reading--in settings such as schools, libraries, book clubs, self-help programs, and collectors' societies--receive imaginative scrutiny as well. The Enduring Book demonstrates that the corporate consolidations of the last half-century have left space for the independent publisher, that multiplicity continues to define American print culture, and that even in the digital age, the book endures. Contributors: David Abrahamson, Northwestern University James L. Baughman, University of Wisconsin-Madison Kenneth Cmiel (d. 2006) James Danky, University of Wisconsin-Madison Robert DeMaria Jr., Vassar College Donald A. Downs, University of Wisconsin-Madison Robert W. Frase (d. 2003) Paul C. Gutjahr, Indiana University David D. Hall, Harvard Divinity School John B. Hench, American Antiquarian Society Patrick Henry, New York City College of Technology Dan Lacy (d. 2001) Marshall Leaffer, Indiana University Bruce Lewenstein, Cornell University Elizabeth Long, Rice University Beth Luey, Arizona State University Tom McCarthy, Beirut, Lebanon Laura J. Miller, Brandeis University Priscilla Coit Murphy, Chapel Hill, N.C. David Paul Nord, Indiana University Carol Polsgrove, Indiana University David Reinking, Clemson University Jane Rhodes, Macalester College John V. Richardson Jr., University of California, Los Angeles Joan Shelley Rubin, University of Rochester Michael Schudson, University of California, San Diego, and Columbia University Linda Scott, University of Oxford Dan Simon, Seven Stories Press Ilan Stavans, Amherst College Harvey M. Teres, Syracuse University John B. Thompson, University of Cambridge Trysh Travis, University of Florida Jonathan Zimmerman, New York University

Contents:

""Contents""; ""Contributors""; ""Editors' and Authors' Acknowledgments""; ""CHAPTER 1 General Introduction: The Enduring Book in a Multimedia Age""; ""PART I. Technological, Business, and Government Foundations""; ""Introduction""; ""CHAPTER 2 The Organization of the Book Publishing Industry""; ""CHAPTER 3 Book Production Technology since 1945""; ""CHAPTER 4 Markets and Audiences""; ""CHAPTER 5 Selling the Product""; ""CHAPTER 6 The Right Niche: Consumer Magazines and Advertisers""; ""CHAPTER 7 Wounded but Not Slain: The Orderly Retreat of the American Newspaper""

""CHAPTER 8 Government Censorship since 1945""""CHAPTER 9 American Copyright Law since 1945""; ""CHAPTER 10 U.S. Government Publishing in the Postwar Era""; ""PART II. Forms and Institutions of Mediation and Subsidy""; ""Introduction""; ""CHAPTER 11 Building on the 1940's""; ""Section I. A D-Day for American Books in Europe: Overseas Editions, Inc., 1944-1945""; ""Section II. The American Book Publishers Council""; ""CHAPTER 12 Editorial Vision and the Role of the Independent Publisher""; ""CHAPTER 13 Literary Culture, Criticism, and Bibliography""

""Section I. Cultures of Letters, Cultures of Criticism""""Section II. The Critical Climate""; ""Section III. Bibliography and the Meaning of "Text"""; ""CHAPTER 14 Magazines and the Making of Authors""; ""CHAPTER 15 The Oppositional Press""; ""CHAPTER 16 The Black Press and Radical Print Culture""; ""CHAPTER 17 Where the Customer Is King: The Textbook in American Culture""; ""CHAPTER 18 Libraries, Books, and the Information Age""; ""CHAPTER 19 Science Books since 1945""; ""CHAPTER 20 U.S. Academic Publishing in the Digital Age""

""CHAPTER 21 The Perseverance of Print-Bound Saints: Protestant Book Publishing""""CHAPTER 22 Bilingual Nation: Spanish-Language Books in the United States since the 1960's""; ""PART III. Reading, Identity, and Community""; ""Introduction""; ""CHAPTER 23 The Enduring Reader""; ""CHAPTER 24 Reading the Language of the Heart: The "Big Book" of Alcoholics Anonymous""; ""CHAPTER 25 Books and the Media: The Silent Spring Debate""; ""CHAPTER 26 The Chat-An-Hour Social and Cultural Club: African American Women Readers""; ""CHAPTER 27 Book Collecting and the Book as Object""

""CHAPTER 28 Valuing Reading, Writing, and Books in a Post-Typographic World""""Reading the Data on Books, Newspapers, and Magazines: A Statistical Appendix""; ""Notes""; ""Index""

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

979-88-908824-2-4

979-88-9313-296-0

1-4696-2583-0

1-4696-2721-3

OCLC:

966879821