Business analytics : taking business intelligence beyond reporting / Gert H.N. Laursen, Jesper Thorlund.

Format:

Book

Author/Creator:

Laursen, Gert H. N.

Contributor:

Thorlund, Jesper.

Series:

Wiley and SAS business series.

Wiley and SAS business series

Language:

English

Subjects (All):

Business intelligence.

Data mining.

Physical Description:

1 online resource (273 p.)

Edition:

1st edition

Place of Publication:

Hoboken, N.J. : Wiley, c2010.

Language Note:

English

System Details:

text file

Summary:

World-class guidance for delivering the right decision support to the right people at the right time A vital blueprint for organizations that want to thrive in the competitive fray, Business Analytics for Managers presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances.Proven guidance on developing an information strategyTips for supporting your company's ability to innovate in the future by using analyticsAn understanding

Contents:

Business Analytics for Managers: Taking Business Intelligence Beyond Reporting; Contents; Foreword; Introduction; Chapter 1: The Business Analytics Model; Chapter 2: Business Analytics at the Strategic Level; Chapter 3: Development and Deployment of Information at the Functional Level; Chapter 4: Business Analytics at the Analytical Level; Chapter 5: Business Analytics at the Data Warehouse Level; Chapter 6: The Company's Collection of Source Data; Chapter 7: Structuring of a Business Intelligence Competency Center; Chapter 8: Assessment and Prioritization of BA Projects

Chapter 9: Business Analytics in the FutureIndex

Notes:

Includes index.

ISBN:

9786612654152

9781118983812

1118983815

9781621984382

1621984389

9781282654150

1282654152

9780470901151

0470901152

OCLC:

650060064