Understanding green consumer behavior : a qualitative cognitive approach / Sigmund A. Wagner.

Format:

Book

Author/Creator:

Wagner, Sigmund A., 1966-

Series:

Consumer research and policy.

Consumer research and policy

Language:

English

Subjects (All):

Consumer behavior.

Green products.

Motivation research (Marketing).

Motivation (Psychology).

Physical Description:

1 online resource (305 p.)

Edition:

1st ed.

Place of Publication:

London ; New York : Routledge, 1997.

Summary:

There is evidence that most western markets have been affected by green consumer behaviour. This book deals with the questions surrounding this phenomenon, the theories and the practice. Previously only available in hardback.

Contents:

Book Cover; Title; Contents; List of figures; List of tables; Preface; Acknowledgements; Introduction; A COGNITIVE STUDY INTO ENVIRONMENTALLY ORIENTED CONSUMPTION; COGNITIVE CONSUMER RESEARCH; EMPIRICAL RESEARCH INTO GREEN CONSUMER BEHAVIOUR; CLASSIFICATION OF CONSUMERS; INTERPRETATION OF KNOWLEDGE STRUCTURES; EXPERIENCE AND LEARNING: THE PROBLEM SOLVING BEHAVIOUR OF THE GREEN CONSUMER; THE BEGINNING OF KNOWLEDGE; Appendices; Glossary; Notes; Bibliography; Index

Notes:

Description based upon print version of record.

Includes bibliographical references (p. 264-280) and index.

ISBN:

1-134-72859-X

1-280-31837-6

9786610318377

0-203-44403-5

9780203444030

OCLC:

560418468